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$1400 in Fashion and Home Audio

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Which One Would You Prefer?
SVSvs. MarcJacobs
SVS PC-Ultra Powered Cylinder Subwoofer, $1399 Marc Jacobs Collection Quilted Stam Bag, $1350


High-end audio equipment is in many ways similar to high-end fashion. Prices are astronomical and it takes a sophisticated ear/eye to appreciate them. Both purchases are a reflection of your individual sophistication and style, and can only be appreciated by your equally sophisticated peers.

Not everyone can admire the space potato sack dress (for its fashion-forwardness), or the unsightly cherry-wood floor speakers (for their exceptional sound). A woman who favored Marni was once told she was lucky to be married – since "no man would take her out on a date in those ridiculous clothes." But what is to be said of guys who spend $20,000 on a speaker system and wear $20 jeans from Wal-Mart?

In both industries, brand recognition is extremely important. Most people have heard of Prada and Bang & Olufsen, but what about Peter Som or mbl? If you and your partner are, respectively, home theatre and fashion enthusiasts, here's a quick reference chart so you can be on the same page. (For example upgrading to Yamaha's top of the line $5,000+ reciever, is comparable to investing in a Chanel jacket as a wardrobe staple.)

Market CategoryFashionAudio
DiscountWal-Mart, Target, KohlsKHL, DCM, Coby
Mass marketOld Navy, Gap, ExpressBose, JBL, Cambridge Audio
Affordable luxuryBanana Republic, Coach, BCBGKlipsch, Polk Audio, NHT
Designer luxuryGucci, Prada, Louis VuittonMartinLogan, Thiel, B&W, Bang & Olufsen
Super high-end luxuryChanel couture, Lanvin, HermesWilson Audio, Krell, mbl

Tatjana Mitchell
Contributing Editor
eCoustics.com
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Gold Member
Username: John_s

Columbus, Ohio
US

Post Number: 1985
Registered: Feb-04
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"But what is to be said of guys who spend $20,000 on a speaker system and wear $20 jeans from Wal-Mart?"

I'd say their priorities are about right.
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